# Outbound Sales

![Outbound Sales. Sales Development Representative. Account Executive.](https://3944842272-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MFEctDDTdl9ayVGHOhy%2F-MFRsQ4ffroNdPf3gS37%2F-MFRu3rBc4bVyjCG9fK3%2FOutbound%20Sales.jpg?alt=media\&token=bfb99864-2b92-4fb7-98b9-f9ebee1ffb35)

## List building

* Choose target accounts. \[more on that later].
* Use a contact provider to acquire the entire set of relevant contacts at target accounts. Also link the contact provider to the CRM for an always-updated database.
* Import the list into CRM database as leads; connect leads (individuals) to accounts.
* Thus get a holistic view of relevant leads (individuals) at target accounts (companies).
* This is perhaps the single most important aspect which is often ignored at many firms.

## Various books on outbound sales.

These books can be downloaded from Close.com (a sales CRM) at <https://close.com/content-bundle/>

##