The Marketing Trailhead
The Marketing Playbook
The Marketing Playbook
  • Introduction
    • The No-Fluff Marketing Playbook
    • Author
    • Join the Conversation
  • The Foundations
    • Know Your Playground
    • Marketing Team
    • Marketing Technology Stack
    • Lead Flow
    • Objectives and Channels
    • Content Production
    • Professional Survival
  • Marketing Channels
    • Outbound Sales
    • Referrals
      • Designing Referral Systems
      • Sample Referral Communication
    • Email
      • Webinar promo email
    • Content Marketing
      • Sample Content: An Article
      • Sample Content: A PR Release
      • Sample Content: A Legal Notice
    • Events
    • SEO
    • Facebook Ads
    • LinkedIn Organic in 6 Lessons
  • Marketing Frameworks
    • 4 Ps Growth Framework
    • Enterprise Marketing
    • Go-to-market [enterprise]
    • Growth Marketing
    • Small Business Marketing
  • Bringing It All Together
    • Marketing Strategy Sample 01
    • Marketing Strategy Sample 02
  • Good Stuff Collection
    • Marketing Mental Models
    • Advertising Mental Models
    • Marketing Principles
    • Growth Marketing Wisdom
      • Examples: Offer + Landing Pages
    • SaaS Wisdom
  • Business Wisdom
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On this page
  • List building
  • Various books on outbound sales.
  1. Marketing Channels

Outbound Sales

A sales method which uses direct outreach to prospects using emails, calls, and linkedin messages to secure a meeting (and then them into paying customers).

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Last updated 1 year ago

List building

  • Choose target accounts. [more on that later].

  • Use a contact provider to acquire the entire set of relevant contacts at target accounts. Also link the contact provider to the CRM for an always-updated database.

  • Import the list into CRM database as leads; connect leads (individuals) to accounts.

  • Thus get a holistic view of relevant leads (individuals) at target accounts (companies).

  • This is perhaps the single most important aspect which is often ignored at many firms.

Various books on outbound sales.

These books can be downloaded from Close.com (a sales CRM) at

https://close.com/content-bundle/
Outbound Sales. Sales Development Representative. Account Executive.