> For the complete documentation index, see [llms.txt](https://marketing-trailhead.gitbook.io/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/marketing-channels/outbound-sales.md).

# Outbound Sales

![Outbound Sales. Sales Development Representative. Account Executive.](/files/-MFRu3rBc4bVyjCG9fK3)

## List building

* Choose target accounts. \[more on that later].
* Use a contact provider to acquire the entire set of relevant contacts at target accounts. Also link the contact provider to the CRM for an always-updated database.
* Import the list into CRM database as leads; connect leads (individuals) to accounts.
* Thus get a holistic view of relevant leads (individuals) at target accounts (companies).
* This is perhaps the single most important aspect which is often ignored at many firms.

## Various books on outbound sales.

These books can be downloaded from Close.com (a sales CRM) at <https://close.com/content-bundle/>

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