Content Marketing

This section is about producing and distributing content to drive awareness and get traffic to your website.

The Bare Bones of Content Marketing

There is too much content out there on content writing itself (about 2,01,00,00,000 results in Google search as on Aug'20) 😱 , and I just added this post to it 😊

Good Content First, Distribution Later.

Your boss pushes you to close a paid newsletter deal with an industry media portal (because he sees a competitior's presence there), and when the deadline arrives to submit, content writers are forced to deliver mediocre content to meet the deadline. Sounds familiar? Yes good distribution will make even an average product or content thrive, but don't take the idea too far. First create high-value and useful content; you can't run away from that.

Experiment with Non-Gated Content.

Points to consider about gated content:

  • Busy people hate filling in those forms, provide fake information, and filter out / mark spam the follow-up drip campaigns in mail boxes.

  • Marketing automation softwares have becoming smarter everyday to gather rich data about your leads without they filling these forms every time.

Here is an interesting post by the CEO of Drift on this topic. Of course the view is biased since it promotes use of chat bots (conversational marketing) to engage leads.

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