Advertising Mental Models
'Ogilvy on Advertising'
Here is an excellent Twitter thread by @TheCharlieton summarising key points from the book Ogilvy on Advertising.
And here is the link to the Twitter thread captured on one page using @ThreadReaderApp
Read the entire book for simple gems like these:
Headlines get five times the readership of the body copy. If your headline doesn't sell, you have wasted your money. Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recognize a problem, or quote a satisfied customer.
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