Advertising Mental Models

'Ogilvy on Advertising'

Here is an excellent Twitter thread by @TheCharlieton summarising key points from the book Ogilvy on Advertising.

A Twitter thread by @TheCharlieton on key points from the book 'Ogilvy on Advertising'.

And here is the link to the Twitter thread captured on one page using @ThreadReaderApp

Thread by @TheCharlieton: "I just finished reading ‘Ogilvy on Advertising’. After personally overseeing many frustrating marketing campaigns in 2018, this book hit me […]"Thread Reader

Twitter thread on 'Ogilvy on Advertising' summarised using @ThreadReaderApp.

Read the entire book for simple gems like these:

Headlines get five times the readership of the body copy. If your headline doesn't sell, you have wasted your money. Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recognize a problem, or quote a satisfied customer.