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The Marketing Playbook
  • Introduction
    • The No-Fluff Marketing Playbook
    • Author
    • Join the Conversation
  • The Foundations
    • Know Your Playground
    • Marketing Team
    • Marketing Technology Stack
    • Lead Flow
    • Objectives and Channels
    • Content Production
    • Professional Survival
  • Marketing Channels
    • Outbound Sales
    • Referrals
      • Designing Referral Systems
      • Sample Referral Communication
    • Email
      • Webinar promo email
    • Content Marketing
      • Sample Content: An Article
      • Sample Content: A PR Release
      • Sample Content: A Legal Notice
    • Events
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    • Facebook Ads
    • LinkedIn Organic in 6 Lessons
  • Marketing Frameworks
    • 4 Ps Growth Framework
    • Enterprise Marketing
    • Go-to-market [enterprise]
    • Growth Marketing
    • Small Business Marketing
  • Bringing It All Together
    • Marketing Strategy Sample 01
    • Marketing Strategy Sample 02
  • Good Stuff Collection
    • Marketing Mental Models
    • Advertising Mental Models
    • Marketing Principles
    • Growth Marketing Wisdom
      • Examples: Offer + Landing Pages
    • SaaS Wisdom
  • Business Wisdom
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  • 'Ogilvy on Advertising'
  • And here is the link to the Twitter thread captured on one page using @ThreadReaderApp
  1. Good Stuff Collection

Advertising Mental Models

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Last updated 1 year ago

'Ogilvy on Advertising'

Here is an excellent Twitter thread by summarising key points from the book Ogilvy on Advertising.

Read the entire book for simple gems like these:

Headlines get five times the readership of the body copy. If your headline doesn't sell, you have wasted your money. Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recognize a problem, or quote a satisfied customer.

And here is the link to the Twitter thread captured on one page using

@ThreadReaderApp
@TheCharlieton
A Twitter thread by @TheCharlieton on key points from the book 'Ogilvy on Advertising'.
LogoThread by @TheCharlieton: "I just finished reading ‘Ogilvy on Advertising’. After personally overseeing many frustrating marketing campaigns in 2018, this book hit me […]"Thread Reader
Twitter thread on 'Ogilvy on Advertising' summarised using @ThreadReaderApp.