The Marketing Trailhead
The Marketing Playbook
HomeThe Marketing PlaybookB2B Marketing Wisdom
The Marketing Playbook
HomeThe Marketing PlaybookB2B Marketing Wisdom
  • Introduction
    • The No-Fluff Marketing Playbook
    • Author
    • Join the Conversation
  • The Foundations
    • Know Your Playground
    • Marketing Team
    • Marketing Technology Stack
    • Lead Flow
    • Objectives and Channels
    • Content Production
    • Professional Survival
  • Marketing Channels
    • Outbound Sales
    • Referrals
      • Designing Referral Systems
      • Sample Referral Communication
    • Email
      • Webinar promo email
    • Content Marketing
      • Sample Content: An Article
      • Sample Content: A PR Release
      • Sample Content: A Legal Notice
    • Events
    • SEO
    • Facebook Ads
    • LinkedIn Organic in 6 Lessons
  • Marketing Frameworks
    • 4 Ps Growth Framework
    • Enterprise Marketing
    • Go-to-market [enterprise]
    • Growth Marketing
    • Small Business Marketing
  • Bringing It All Together
    • Marketing Strategy Sample 01
    • Marketing Strategy Sample 02
  • Good Stuff Collection
    • Marketing Mental Models
    • Advertising Mental Models
    • Marketing Principles
    • Growth Marketing Wisdom
      • Examples: Offer + Landing Pages
    • SaaS Wisdom
  • Business Wisdom
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  • Join the Marketing Trailhead Slack Channel.
  • Follow the LinkedIn Page for public discussion around this project.
  1. Introduction

Join the Conversation

This playbook is a open-sourced collaboration from marketers. How to join and start contributing?

PreviousAuthorNextKnow Your Playground

Last updated 1 year ago

Join the Marketing Trailhead Slack Channel.

Once you join the Slack channel, you can chat in the #the-playbook channel. Type /gitbook your search query to pull a text around a particular term in Slack and chat about it. See the image below, where I have pulled in the discussion around the topic "business model". Pretty cool!

Follow the LinkedIn Page for public discussion around this project.

Use #marketingtrailhead in your posts.

[ yet to be created; thinking if that's even required. 🤔 ]

LogoSlack
Click this invitation link to join 'the Marketing Trailhead' on Slack.
Use Slack chat to debate about the content, and then refine the content back in the Playbook.