Marketing Mental Models

Collection of 38 key mental models from the book titled 'The Personal MBA' by Josh Kaufman.

Josh Kaufman

A bit of context: Early in my career, I had worked directly for Josh Kaufman. More details here.

19 Mental Models in Marketing

Marketing - The Personal MBA

A collection of mental models in marketing from the international bestseller The Personal MBA by Josh Kaufman.

1. Attention
2. Receptivity
3. Remarkability
4. Probable Purchaser
5. Preoccupation
6. End Result
7. Qualification
8. Point of Market Entry
9. Addressability
10. Desire
11. Visualization
12. Framing
13. Free
14. Permission
15. Hook
16. Call-to-Action
17. Narrative
18. Controversy
19. Reputation

19 Mental Models in Sales

Sales - The Personal MBA

A collection of mental models in sales from the international bestseller The Personal MBA by Josh Kaufman.

1. Transaction
2. Trust
3. Common Ground
4. Pricing Uncertainty Principle
5. Four Pricing Methods
6. Price Transition Shock
7. Value-Based Selling
8. Education-Based Selling
9. Next Best Alternative
10. Exclusivity
11. Three Universal Currencies
12. Three Dimensions of Negotiation
13. Buffer
14. Persuasion Resistance
15. Reciprocation
16. Damaging Admission
17. Barriers to Purchase
18. Risk Reversal
19. Reactivation