Marketing Mental Models

Collection of 38 key mental models from the book titled 'The Personal MBA' by Josh Kaufman.

Josh Kaufman

A bit of context: Early in my career, I had worked directly for Josh Kaufman. More details here.

19 Mental Models in Marketing

Marketing - The Personal MBApersonalmba.com

A collection of mental models in marketing from the international bestseller The Personal MBA by Josh Kaufman.

1. Attention

2. Receptivity

3. Remarkability

4. Probable Purchaser

5. Preoccupation

6. End Result

7. Qualification

8. Point of Market Entry

9. Addressability

10. Desire

11. Visualization

12. Framing

13. Free

14. Permission

15. Hook

16. Call-to-Action

17. Narrative

18. Controversy

19. Reputation

19 Mental Models in Sales

Sales - The Personal MBApersonalmba.com

A collection of mental models in sales from the international bestseller The Personal MBA by Josh Kaufman.

1. Transaction

2. Trust

3. Common Ground

4. Pricing Uncertainty Principle

5. Four Pricing Methods

6. Price Transition Shock

7. Value-Based Selling

8. Education-Based Selling

9. Next Best Alternative

10. Exclusivity

11. Three Universal Currencies

12. Three Dimensions of Negotiation

13. Buffer

14. Persuasion Resistance

15. Reciprocation

16. Damaging Admission

17. Barriers to Purchase

18. Risk Reversal

19. Reactivation