Examples: Offer + Landing Pages

A quick example of sharing a content offer with prospects, related email campaign and landing pages.

Segment PDF Guide

Offer Email:

• From: <some [e-mail]> : Sub-domain e.segment.com

• Display Name: "Someone at Segment"

• Subject: The Definitive Guide to Customer Data Platforms

First email with the offer

I did not read the email content; found title interesting and straight-away followed to download the guide. Perhaps, this is what happens with the most of your prospects.

Landing Page:

Tracking URL:

https://learn.segment.com/cdp-definitive-guide/?utm_source=marketo&utm_medium=email&utm_campaign=definitive-guide-cdp&utm_content =styled&mkt_tok=eyJpIjoiWVRZNE5qRTJPREZqTW1SaiIsInQiOiJob1hCUk92MGk1Mm1HcFU0cEFXOHdSTUJ4aElnZ1dvZ0FLNWZ2a1wvN1ptXC9XNWV5VGx4N3FTVGZ1bndVcUtoQTU1MDc1TE1aVGx3XC9YakVXcjExQk5vXC91T3VlZEkwYkV5dmZCeGg5VVljVlA2OEVOYW5DenpENVRBZnhCYnpqTk8ifQ%3D%3D

Note: The landing page...

• asks only the email.

• asks it again despite the user arriving at this page after clicking on the link via email.

Segment's landing page arrive after clicking link on the email.

Link to actual landing page: ↴

Definitive Guide to CDPs 2020Twilio

The link to the actual landing page to get the "Data Platform Guide" from Segment

Email with PDF link + demo pitch

Again an email is sent with a link to download the book and a pitch to book a demo call.

Email with the PDF book and pitch to book a demo.

Actual PDF book:

https://gopages.segment.com/rs/667-MPQ-382/images/The%20Definitive%20Guide%20to%20CDPs-Segment.pdfgopages.segment.com

The Definitive Guide to CDPs-Segment.pdf