The Marketing Trailhead
The Marketing Playbook
HomeThe Marketing PlaybookB2B Marketing Wisdom
The Marketing Playbook
HomeThe Marketing PlaybookB2B Marketing Wisdom
  • Introduction
    • The No-Fluff Marketing Playbook
    • Author
    • Join the Conversation
  • The Foundations
    • Know Your Playground
    • Marketing Team
    • Marketing Technology Stack
    • Lead Flow
    • Objectives and Channels
    • Content Production
    • Professional Survival
  • Marketing Channels
    • Outbound Sales
    • Referrals
      • Designing Referral Systems
      • Sample Referral Communication
    • Email
      • Webinar promo email
    • Content Marketing
      • Sample Content: An Article
      • Sample Content: A PR Release
      • Sample Content: A Legal Notice
    • Events
    • SEO
    • Facebook Ads
    • LinkedIn Organic in 6 Lessons
  • Marketing Frameworks
    • 4 Ps Growth Framework
    • Enterprise Marketing
    • Go-to-market [enterprise]
    • Growth Marketing
    • Small Business Marketing
  • Bringing It All Together
    • Marketing Strategy Sample 01
    • Marketing Strategy Sample 02
  • Good Stuff Collection
    • Marketing Mental Models
    • Advertising Mental Models
    • Marketing Principles
    • Growth Marketing Wisdom
      • Examples: Offer + Landing Pages
    • SaaS Wisdom
  • Business Wisdom
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On this page
  • Segment PDF Guide
  • Offer Email:
  • Landing Page:
  • Email with PDF link + demo pitch
  • Actual PDF book:
  1. Good Stuff Collection
  2. Growth Marketing Wisdom

Examples: Offer + Landing Pages

A quick example of sharing a content offer with prospects, related email campaign and landing pages.

PreviousGrowth Marketing WisdomNextSaaS Wisdom

Last updated 1 year ago

Segment PDF Guide

Offer Email:

  • From: <some name@e.segment.com> : Sub-domain e.segment.com

  • Display Name: "Someone at Segment"

  • Subject: The Definitive Guide to Customer Data Platforms

I did not read the email content; found title interesting and straight-away followed to download the guide. Perhaps, this is what happens with the most of your prospects.

Landing Page:

Tracking URL:

Note: The landing page...

  • asks only the email.

  • asks it again despite the user arriving at this page after clicking on the link via email.

Link to actual landing page: ↴

Email with PDF link + demo pitch

Again an email is sent with a link to download the book and a pitch to book a demo call.

Actual PDF book:

https://learn.segment.com/cdp-definitive-guide/?utm_source=marketo&utm_medium=email&utm_campaign=definitive-guide-cdp&utm_content =styled&mkt_tok=eyJpIjoiWVRZNE5qRTJPREZqTW1SaiIsInQiOiJob1hCUk92MGk1Mm1HcFU0cEFXOHdSTUJ4aElnZ1dvZ0FLNWZ2a1wvN1ptXC9XNWV5VGx4N3FTVGZ1bndVcUtoQTU1MDc1TE1aVGx3XC9YakVXcjExQk5vXC91T3VlZEkwYkV5dmZCeGg5VVljVlA2OEVOYW5DenpENVRBZnhCYnpqTk8ifQ%3D%3D
LogoThe Definitive Guide to Customer Data Platforms
The link to the actual landing page to get the "Data Platform Guide" from Segment
https://gopages.segment.com/rs/667-MPQ-382/images/The%20Definitive%20Guide%20to%20CDPs-Segment.pdf
The Definitive Guide to CDPs-Segment.pdf
First email with the offer
Segment's landing page arrive after clicking link on the email.
Email with the PDF book and pitch to book a demo.