Advertising Mental Models

'Ogilvy on Advertising'

Here is an excellent Twitter thread by @TheCharlieton summarising key points from the book Ogilvy on Advertising.

Read the entire book for simple gems like these:

Headlines get five times the readership of the body copy. If your headline doesn't sell, you have wasted your money. Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recognize a problem, or quote a satisfied customer.

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