Outbound Sales

A sales method which uses direct outreach to prospects using emails, calls, and linkedin messages to secure a meeting (and then them into paying customers).

List building

  • Choose target accounts. [more on that later].

  • Use a contact provider to acquire the entire set of relevant contacts at target accounts. Also link the contact provider to the CRM for an always-updated database.

  • Import the list into CRM database as leads; connect leads (individuals) to accounts.

  • Thus get a holistic view of relevant leads (individuals) at target accounts (companies).

  • This is perhaps the single most important aspect which is often ignored at many firms.

Various books on outbound sales.

These books can be downloaded from Close.com (a sales CRM) at https://close.com/content-bundle/

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