# The Foundations

- [Know Your Playground](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/marketing-assessment.md): From a marketer's point of view - What's the business environment, what's the value proposition, who are your customers, what's your business model?
- [Marketing Team](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/marketing-team-structure.md): What's the optimal structure for a marketing team to be in line with the 4 Point Play?
- [Marketing Technology Stack](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/marketing-technology-stack.md): What software, apps and skills do you need to execute, and measure your marketing programs?
- [Lead Flow](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/the-marketing-plan.md): What is the lead flow? What are targets related to that flow? This has impact on how you set up your marketing automation as well.
- [Objectives and Channels](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/objectives-and-channels.md)
- [Content Production](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/content-production.md): What to produce, how to produce, how to gain credibility?
- [Professional Survival](https://marketing-trailhead.gitbook.io/home/the-marketing-playbook/the-foundations/professional-survival.md): \[some good stuff to come here 😇 .]


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